HOUSER BRANDS
Where Brand Strategy Meets Market Disruption
We develop brands, build proprietary systems, and bring category-defining ideas to market. Our ventures span creative leadership, activewear innovation, and visual storytelling — unified by one discipline: strategy first, always.
A Different
Kind of Brand Company
Houser Brands LLC is a Raleigh, NC-based brand development company founded by Todd Houser — creative director, strategist, and entrepreneur with 20+ years building brands that outperform expectations.
Todd founded and scaled Frank, a Miami-based creative agency, from 4 to 25 people before a successful exit in 2014. He has led transformational work for Volkswagen North America, Hilton, American Express, and Couples Resorts — delivering results like a #1 of 2,500 Hilton Connie Award and a 48% to 100% occupancy turnaround. Most recently, he has served as Senior Creative Director at The Republik, one of the Southeast's leading independent agencies.
Houser Brands is where that experience gets applied to the next chapter: proprietary products, strategic partnerships, and ideas worth building.
The Legging Bureau is Houser Brands' activewear innovation arm — developing premium women's leggings through the proprietary Active Visual Contouring (AVC) design system. Licensed fan apparel and original lifestyle collections. Two markets. One system.
Twenty years of brand transformation — from Fortune 500 campaigns to startup repositioning. The discipline behind the work has always been the same: dig into the brand's actual DNA, understand what the customer truly needs and wants (not what they say they want), and build creative that earns trust by being genuinely useful, genuinely true, and impossible to ignore.
Strategy isn't a phase. It's the foundation every creative decision gets built on. The result is work that doesn't just look right — it performs.
PHOTOGRAPHY
Commercial and fine art photography. Sharp eye. Clear direction. Strong point of view — and a lifetime love of art. Multiple Graphis Gold Awards.